Figs have an amazing flavour but you need to eat them at the right time as they are highly perishable once picked so I am guessing that is why supermarkets and fruit markets have a hard time keeping them on their shelves and charge like a wounded bull for them.
Because I live in the city I am growing it in a pot to keep it dwarfed and also it means that I can move it into the perfect sunny position. I have 5 figs coming on even though it is only a baby. No wonder people like the fig black Genoa so much they fruit from a young age and for a large part of the year as well - October through to March.